Mirror
The words we choose make all the difference. For example, if one of the Novack employees milling about behind the counter finally turns to me and asks, "What can I get for you?" I merely say, "A large coffee with soymilk and a bottle of water and also a large cup of ice and this Vitamin Water, please."
However, if a Novack employee chooses their words slightly differently, and asks me, "How can I help you?" I find myself requesting a dirty martini, straight-up with a twist of vicodin, and make that four olives -- this being breakfast, after all.
You see, there is a vast disparity between what Novack "can do for me" and what would actually be "helpful." But this canyon between civility and depravity is easily bridged each day -- and just as easily breached -- by language.
Consider sex.