News
Alcohol campaign reaches students
By
Kathleen McDermott
| January 29, 2001
One year after the launch of a "social norms" campaign to change students' perceptions about alcohol use on campus, Alcohol and Other Drug Education Coordinator Margaret Smith and others are already seeing the impact of their statistic-laden posters. According to Smith, the campaign began in the fall of 1999 to provide students with factual information on which to base their drinking decisions. While in the past the health education field has relied on threatening messages and scary statistics to frighten students into abstaining from alcohol, the social norms campaign takes the opposite approach, Smith said. "Let's tell students what they're doing right," Smith said.