Alumni fill California demand for bagels
Three Dartmouth alumni, including the founder of The Basement an online platform designed to aggregate various Dartmouth student resources, including the now outdated "Web Blitz" have launched a startup San Francisco bagel company in conjunction with a former transfer student, using online technology and social media to market their New York-style bagels to Bay Area customers. Schmendricks, which translates to "stupid person" in Yiddish, has already sold out its May 10 launch party, despite lacking a physical store and having collected all orders and consumer data via online platforms, according to co-founder and psychologist David Kover '00. "We have all known that you can't get a quality bagel in the Bay Area, and we took it upon ourselves to make one," Kover, who dubbed himself "chief authenticity officer" due to his Brooklyn roots, said. The founders all live in the same San Francisco apartment building and comprise two married couples Kover and Dagny Dingman '02, and Dan Scholnick '00 and Deepa Subramanian, who spent two terms at the College as a transfer student from Smith College. The four began experimenting with bagel recipes in their homes two years ago.
