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The Dartmouth
April 28, 2024 | Latest Issue
The Dartmouth

Internet Meme of the Week: Going to the Store

If director David Lynch ever made an internet meme, this would be it. "Going to the Store" is a 45-second clip of a naked, computer generated man moving in a wildly exaggerated manner through a suburban neighborhood. Further adding to its bizarre nature is the ridiculously happy song "Little Ships" by Jean Jacques Perrey, which serves as the video's soundtrack. Despite its absurdity, "Going to the Store" has racked up over five million views since it was uploaded a few weeks ago on YouTube. Directed by David Lewandowski, the lead graphics animator for "Tron: Legacy" (2010), the video has spawned a number of real life parodies of impressive quality. Despite its amusing nature, one can't help but notice the protagonist never makes it to the store. I'd like to think that's some sort of social commentary, but that's probably not the case.