"We needed to expand and we thought that West Lebanon would be a better choice," Russ Weed said.
The couple hopes to have the new location open for business by mid-March or sooner, he said.
When the couple opened Yiping's in 2008, they told The Dartmouth the presence of the College was one of the things that made Hanover an attractive place to open their business. They began with the intention of providing Hanover residents with convenient access to Asian food supplies, The Dartmouth previously reported.
"We were able to meet a lot of new people a lot of college students and we were happy that we could provide them with our products," Russ Weed said. "[We] built up a nice clientele base."
About half of the market's business comes from College students, the couple told The Dartmouth in 2008.
The owners look forward to a larger volume of clients, but expect to receive less business from College students because the new location is farther from campus, he said.
The larger space in the West Lebanon location will allow the owners to carry food items from a wider variety of regions around the world, Weed said, and will allow the Weeds to bring in a more diverse collection of Thai, Japanese, Korean and Indian products. The new location will also carry a larger selection of fresh produce, he said.
"We had some fresh vegetables, but it was hard because we couldn't carry too much and the clientele that was shopping for those goods was going elsewhere," Weed said.
The store's Hanover location did not carry fresh meat, but the Weeds will experiment at the West Lebanon location with providing meat, Weed said.
"We're going to try [meat] since we have a lot more open coolers," he said, adding that they will have to "play it by ear" because of meat's short shelf life.
Due to power outages in the area, the owners must wait for a new power service to be installed in their West Lebanon location before they can open the store, he said.
Victor Tsui '13, who is from Shanghai, said he has shopped at the market four or five times.
"It has Chinese food that is not available anywhere else in Hanover, but I can't say that it's really good foodstuffs that I want," he said.
Tsui said he visited the store to buy supplies for events hosted by Students of Hong Kong, a College group to which he belongs. He would have liked to see a larger selection of beverages and noodles from Hong Kong, he said.
When asked if he would visit the store's new location, Tsui said the limited selection of products was not worth the travel.
Henry Yan '11 shared Tsui's sentiment. Yan said he has visited the Market once or twice each month since it opened to purchase soft drinks and ramen.
While he found the market a "good addition" to the area, Yan said he would be unlikely to visit the store's new location.
