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The Dartmouth
May 7, 2024 | Latest Issue
The Dartmouth

Branding, etc.

To the Editor:

In a Letter to the Editor titled "The Dartmouth Brand," Daniel Hui '05 remarks that Joe Rago "seems ashamed of his fellow classmates, who constitute the most diverse class in the school's history." I'd like to know how and why Hui arrived at the wild conclusion that Rago is ashamed of his classmates because of their ethnic or racial diversity.

Rago is ashamed of many of his classmates because they are, in a word, foolish. Foolish, in the context of this interminable "branding" debate, is failing to see that once a school gives its blessing to a BlabberForce, it has thrown in the towel. BlabberForce says: "We give up; we're hopelessly lame; now, please accord us a great deal of respect that, by our own admission, we no longer deserve."

Hui missed this point, and, true to the form Dartmouth expects of him, prattled on about "diversity" and "[taking] Dartmouth into the future." Perhaps Rago pines for Ye Olden Days because a Dartmouth student of yore would have understood that modesty and self-respect go a great deal further than a BlabberForce will.