Although it may sound like the deceptive evil twin of the Hanover Green Card, the Wild Card differs from the original only in location.
The Wild Card, renamed for the UNH mascot Wild Cats, is already being used by 50 students at 30 local stores in Durham, N.H. during the university's summer session.
And Mitch Jacobs '94, president and founder of the Hanover Green Card, is not looking to stop there.
Although Jacobs will wait until the UNH project is "up and running smoothly," he said that there is a long list of possibilities for further expansion on other campuses. UNH "is just one of a lot of exciting opportunities that are available to us," he said.
But he said he was cautious about growing too quickly, since he heard rapid growth had caused several similar services to fail on other campuses.
"It's been five years now, so we've had plenty of years of experience ... and have ironed out the details," Jacobs said.
Keeping the headquarters in Hanover, the Wild Card will be operated by Durham representatives and UNH students.
The services offered by the Wild Card will be comparable to the Green Card services and the account structure will be the same.
The one difference Jacobs pointed to was that while the Hanover operation took a few years to acquire the participation of the majority of local stores, the Durham operation already has the major merchants in town.
Jacobs said starting the new branch has been a learning experience.
"One of the benefits of going through this process again is finding areas to improve from the merchant perspective ... and from the student perspective," Jacobs said.
Already, he is looking into adding more Web services to the Hanover Green Card as well as "smart cards" -- a card with a computer chip instead of a magnetic strip so that information like account balances, promotions and discounts can be delivered to the card-user through the card.
Jacobs founded the Hanover Green Card in 1993 during his junior year to allow for a cashless way to spend money at local restaurants and stores.
Starting only with eight participating local stores, the business grew so much that it currently serves over 45 merchants in Hanover and about 60 percent of the College's students, Jacobs said.