News
Brian Goldner '85 joined the ranks of Dartmouth alumni presiding over major corporations last week, beginning his post as the chief executive officer of Hasbro, the nation's second largest toy company whose products include Monopoly, Mr. Potato Head and Transformers.
In his new position, Goldner hopes to popularize the Hasbro brand in the marketplace and lead the company to pursue ventures beyond toys and games, he said.
"We are really focused on our own brand -- reinventing, reigniting and reimagining -- not only as far as toys and games but in any number of play experiences," he said.
In the near future, Hasbro plans to broaden its involvement in the family entertainment world to include digital, console, online and cellphone games, along with television shows and motion pictures, Goldner added.
"We are trying to give consumers a chance to enjoy our brand at all levels," he said.
For Goldner, working in entertainment is nothing new.