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On the critically acclaimed television show “Mad Men,” the fictional character Pete Campbell is a Dartmouth alumnus. While the often loathsome Campbell is not the most flattering depiction of a Dartmouth graduate, there were plenty of Dartmouth alumni who went to work in advertising in the sixties. On campus, students were exposed to plenty of the fruits of Madison Avenue’s labor as well as more local ads. In honor of our Madness issue, The Mirror takes a look at advertising at Dartmouth in the time period of “Mad Men.”
The concept of fanaticism is a common point of confusion amongst the youth of Generation Z. Often, people wonder what the driving force is behind the sobbing, shaking crowd at boy band concerts, dating back to as early as Beatlemania. Perhaps it is the same force behind the annual emergence of the screaming, face-paint-wearing Super Bowl viewers. Is it a chemical phenomenon, an adaptation that served some survival purpose in the stone age? This kind of viewership and reaction straddles a foggy line between lighthearted and serious, fun and dangerous, well-intentioned and evil. What is the point at which a fan becomes a fanatic? Is it the same instance as when the funny becomes the feared? Like the moment in the horror movie, “The Roommate,” when the viewer realizes that Leighton Meester’s character is not a cute, college friend but a creepy, psychotic foe?
First Floor Stairs
Dartmouth’s men’s basketball team has not appeared in the NCAA Tournament since 1959, and it seems unlikely that it will do so in the near future. However, that does not stop numerous students at the College from joining the March Madness craze. What drives students to spend countless hours doing research, watching basketball games on television and debating opinions with friends? It’s all in the “madness.”
It’s no secret that college life is pricey. On top of costs for tuition, housing and meal plans, students must also consider the fees associated with textbooks, clubs, sports, Greek life and medical services — and more. For students looking to make some money over the course of the term, there is a wide variety of jobs on campus, and students are very likely to find a job that fits both their interests and schedule. The Mirror interviewed several students to learn about their experiences working on campus.
A voice cries out in the … kitchen? While the College’s motto may not seem to apply to employees of Dartmouth Dining Services, their voices are worthy of attention. DDS workers have more to offer than a familiar face at mealtime; they work passionately not only at Dartmouth, but also after-hours to pursue unique interests.
Vox clamantis in deserto. I thought about writing of how much sleep I got this week with my roommates away. I dared to imagine what living without them would do for my health. How many lost hours of sleep would be recovered? But I remembered joy, which I say (romantically, naively) cannot be quantified (I remember cortisol and serotonin and hold back). I dismiss the idea.
The figure skating team had our second qualifying competition this past weekend at Liberty University in Lynchburg, Virginia. We left campus Friday morning at 5 a.m., and we were supposed to arrive in Hanover late Sunday night (Monday morning?) around 12:30 a.m.
Imagine for a moment that you are walking down Webster Avenue in short sleeves after losing a fracket that you could have sworn had been tied to six others. You are awaiting the warmth of Novack, which you will duck into for respite on your journey home. Maybe the shorts you wore for the beach-themed party were not the best decision you have ever made. You think, “Vox clamantis in deserto” or, in English, “a voice crying out in the wilderness.” Why did you ever fall in love with a college in the frigid woods? Your college counselor must have forgotten to mention that New Hampshire winters may be beautiful, but they are not for the faint of heart … or the fracket-less. The school motto, you think, is surely designed to describe this very moment. You do not know who penned such a phrase for the sweatshirts you have seen around campus, but surely it must have been on the long journey from Collis to Chi Heorot.
Dartmouth students are known for having prep in their step. It is no secret that the College is known as one of the preppiest of Ivy League schools. Stereotypes of Dartmouth students generally depict a sporty and attractive econ major wearing Sperry topsiders or L.L. Bean boots, depending on the season. Campus attire can seem like an amalgamation of green varsity sports attire and Greek organization gear. Then again, this is only a stereotype, and students often defy the norm.
If you’ve ever been in a position of power, you know that getting people to follow the rules is a complicated and often elusive pursuit. On one hand, rules are necessary to keep people in line. On the other hand, rules can backfire. Too many rules might cause people to feel repressed and rebel; furthermore, strictly forbidding something seems to only make people want it more. So, what’s the deal? Do we need more rules or fewer? Should we take the Prohibition era of the 1920s as a warning against the threat of excessively tight control, or should we tighten the reigns to get people to comply?
It is just after one o’clock in the morning when one Dartmouth student kills another over a quart of whiskey.
On Jan. 29, 2015, College President Phil Hanlon presented the “Moving Dartmouth Forward” initiative, his plan that implemented policy changes on campus. MDF changes included the implementation of the new housing communities, a hard alcohol ban and a four-year sexual assault prevention program, among others. Two years later, what has changed?
Hello! Welcome to week eight. (Nine? Eight. Nine?)
The following email was sent on Friday afternoon to the entire figure skating team:
“Did you know the ‘Lou’s challenge’ isn’t free?” my friend asked as we passed by Lou’s restaurant.
Everyone has gone through a rite of passage in their life, whether it be graduating high school, getting their first driver’s license or even just having their first kiss. These socially defined rituals help mark a shift in social status or identity.
In my geography class, we learn that geologists use golden spikes to demarcate the beginning of a new geologic epoch. This is not metaphorical — they literally drive golden spikes into the rock.