After seeing the Wes Anderson-directed advertisement for Sony's Xperia Smartphones, you'll wonder why all ads can't be influenced by his creative genius. It features Anderson's trademark quirkiness, only this time instead of eccentric humans or foxes, tiny robots with jetpacks bop around and act out an eight-year-old's vision for what makes smart phones work. The ad uses stop-motion animation, and just like in "Fantastic Mr. Fox" (2009), the effect is magical.
The Sony Xperia ad is one of several that Anderson has directed this year he also directed the Hyundai "Talk to My Car" ads that were every bit like his films "The Life Aquatic with Steve Zissou" (2004) and "The Royal Tenenbaums" (2001). While fans of Anderson might accuse him of selling out, it would be hard to be mad at him for infusing the generally boring world of advertisments with fun and flair that don't warrant fast-forwarding on DVR.
