INTERNET MEME OF THE WEEK: A Hunter Shoots a Bear

Remember the days when only the person posting a YouTube video had any control over its content? Well, times have changed. What is this next YouTube sensation? A Tipp-Ex white-out ad. Before you throw this paper down in outraged skepticism, hear me out. The video, "A Hunter Shoots a Bear," begins with a 30-second clip in which the hunter realizes he can't complete the deed, so he uses some Internet magic to white-out the word "shoots" from the title and pleads with the viewer to help him rewrite the story by filling in the blank with any word he or she wants. There are videos for almost any verb (yes, even the dirty ones), but occasionally you'll get a video of the bear holding up an "Error 404" sign. The video encountered a few glitches over the weekend, but according to the advertisement's Facebook page, the hunter and the bear are working to get it back on its feet as soon as possible.