Starting today, America's oldest college newspaper presents a new look to its readership.
The Dartmouth's masthead banner, found on page 1 and in smaller format on page 4, has shed its Bauer Bodoni Bold Italic font for a more classic, turn-of-the-20th-century style. The new banner is based on a typeset model used by the paper in the 1913-1914 academic year. Its reinstatement marks several months of planning and debate by The Dartmouth's current editorial board.
The masthead banner has seen periodic alterations over the course of the last century. An all-capital letter, art nouveau design became the paper's emblem during the Great Depression. It was replaced by a more traditional, Gothic banner by the 1940s. In the era of celebrated College President John Kemeny, The Dartmouth's editors instated a design that was brought back in the late 1990s, with the absence of an original feature: an emblem of the controversial Dartmouth Indian mascot.
The 1913-14 banner, which returns to print today, enhances the aesthetic appeal of the newspaper while harkening back to The Dartmouth's earlier days of publication, said D President Megh Duwadi '05.
"Of all the past banners The D has used, the 1913-14 style is by far the most attractive," Duwadi said.
Readers will notice other changes in The Dartmouth's physical layout in coming weeks.
Editors are experimenting with different font styles and features in attempt to make the newspaper more visually pleasing.
The Dartmouth will also place greater emphasis on the use of graphics and photographs within its pages.
