The Name Game, Blitz Edition
Douglas Gonzalez / The Dartmouth Senior Staff
Some Dartmouth traditions just don't last, and the renowned BlitzMail is certainly one of them.
In anticipation of the impending disapearance of BlitzMail, Dartmouth community members put forth suggestions for a new name for the new software suite that will replace BlitzMail.
A small workgroup of College administrators involved in the Microsoft project will review the suggestions and present a ranked list to senior administrators, according to project manager Susan Zaslaw. The administration, including the deans and vice presidents, will then select the top five to 10 names to be presented to the Dartmouth community for a vote. During the comment period, 57 people offered 69 unique suggestions.
"We have to recognize that -- and already we've seen this -- some of the names that have been submitted are already trademarked out in the world, so they're going to have to go on the bottom of the list because we won't be able to use them," Zaslaw said. "The idea is we want to pick something that's short, easy to remember and that conveys the breadth of the product suite."
The suite will include Microsoft SharePoint for file sharing, Outlook for e-mail and Lync for video conferencing. While the individual pieces of software will retain their trademarked names, the custom name will appear on the suite's portal page and will refer to the suite as a whole, Zaslaw said.
Zaslaw compares the branding of the software to the branding of the Barnes and Noble bookstore on Main Street with the name "The Dartmouth Bookstore."
"We are implementing a suite of products called Microsoft Online Services, so it has that name -- but we want to call it something more Dartmouth-related," Zaslaw said. "And we want to
have something short and sweet ... to call the system, like we had for BlitzMail, that will endure into the future."
The team has received many suggestions that have incorporated "blitz" in the new name. Zaslaw said that the team recognizes the software's influence in the College and is "completely open" to these suggestions.
"There have been interesting suggestions, there have been fun ones," Zaslaw said. "It will be an interesting process to go through them."
The team is expected to have a final name by the end of Fall term. The suite itself will officially be rolled out in the spring.