Hanover's last Subway restaurant, which opened in 1994, subsequently closed and was replaced by Gusanoz Mexican restaurant in 2008.
The new store will serve Subway's traditional menu, including cold and hot sub sandwiches, freshly baked bread, kids' meals and breakfast sandwiches beginning at 7 a.m.
Unlike other Subway franchises, the Hanover location will not serve pizza, according to store manager Mandy Spencer.
The restaurant will stay open until 9 p.m. on "most nights" and will also offer catering services, Spencer said.
"We're kind of nervous of being on the second floor," Spencer said. "But we're also excited to be near the College and [Dartmouth-Hitchcock Medical Center]."
Dave Parker, the owner of the new eatery, also owns six other Subway restaurants, including one in West Lebanon, N.H., and four in Vermont, Spencer said.
Nearby residents interviewed by The Dartmouth said they were pleased with the opening of the new restaurant.
"I do a lot of work around this area," carpenter Dennis Mayotte said. "I used to go to the old location near Ben & Jerry's a lot it was a real in-and-out type of place. Now that we know that it's here, we'll use it."
Other locals said the restaurant's location could limit the number of customers served.
"I think they'll do good business, but maybe not great business," a Hanover resident said. "Visitors don't see it and won't know it's there unless they ask somebody."
The Hanover Subway will hold a grand opening featuring discounted meal deals sometime next month, Spencer said.
"Business is getting a little busier every day," Spencer said. "For now, we're relying on word of mouth. We're planning on beginning radio ads and fliers. We're trying to spread the word. People are slowly finding out that we're here."
Most students interviewed expressed no strong feelings about the opening of the restaurant, though some said they appreciated the presence of a national chain in downtown Hanover.
"Hanover doesn't have many places in town with a name we can recognize," Christopher Norman '13 said. "For [sophomores,] not many of us recognized places when we go downtown. To go to some of things we're used to, you have to go to West Lebanon. It's kind of nice to have one of those kind of places in town."
The Hanover Park building previously housed the now-defunct Hanover Quiznos franchise, which closed in March 2009, The Dartmouth previously reported.
The Quiznos restaurant which opened in April 2006 closed because of a lack of business in a struggling economy, Michael Kline, the former co-owner of the franchise, said in a previous interview with The Dartmouth.
Between 2007 and 2009, 1,000 Quiznos restaurants closed nationwide, but the rival sandwich company now plans to launch 600 new stores by the end of this year, The Columbus Dispatch reported.
