by Caitlin Kennedy | 10/10/10 10:00pm

Feeling eco-neutral today? "No pressure," but if you don't agree to cut your carbon emissions by 10 percent in 2010, then the 10:10 global campaign is going to press a big red button of doom that will cause you and your fellow eco-abstainers cute children included to be blown to a bloody pulp. At least that's the message touted by a promotional video recently posted on the 10:10 campaign's website. The video begins with a creepy elementary school teacher asking her students if they will participate in 10:10. A couple of children say they won't, and the teacher, muttering incoherently about that being "absolutely fine," presses a red button that causes the children to explode. Three similar scenes follow, with more of the eco-neutral meeting a similarly bloody end. Understandably, the video has recently been removed from the 10:10 website (not soon enough to keep it from going viral, apparently), demonstrating that threatening to blow up adorable children is not, in fact, an effective marketing ploy.

Advertise your student group in The Dartmouth for free!