Love Valentine’s Day? Or do you hate it, proclaiming it to be Singles Awareness Day instead? Unfortunately, Singles Day already exists, and won’t happen until later this year — on Nov. 11 (11/11, get it?). Chinese e-retailer giant Alibaba has held Singles Day, a major sale event, for the past 10 years, with $1 billion dollars being sold over the site in just the first minute-and-a-half this past year. Alibaba might be on to something — you may be lonely, so how about a new watch? Singles Day, while not explicitly about celebrating being single, parallels the commercialism of Valentine’s Day in the States. Bouquets will be frantically ordered last-minute online, chocolates will be cleared off the shelves of CVS and restaurants will be packed with couples trying to enjoy an intimate meal with dozens of other couples sitting a few feet away. Even though so much time, effort and money is put into the day, maybe the hype is worth it — perhaps it reminds us to show our appreciation for our loved ones, a reminder that shouldn’t necessarily be needed, but possibly, it is called for to take a little time and appreciate one another and ourselves. Gift or not.