From 2000 to 2014, worldwide clothing production doubled. This trend has continued to accelerate, with a 21 percent increase in production from 2016 to 2019, as globalization, internet usage and social media have come to dominate consumer behavior. Meanwhile, people are wearing garments for only half as long as they did at the beginning of the century. With new fashion trends emerging at faster rates and consumers looking for cheap alternatives to keep up, fast fashion retailers have stepped in to meet demand. These retailers, such as Boohoo, Zara and Revolve, emphasize making fashion trends quickly and cheaply available to consumers, primarily through their online platforms.