Coke or Pepsi: Who really won this year's Super Bowl: The Super Bowl game was the best in years, but the usually stellar commercials left something to be desired
Advertising spending for the 1998 Superbowl may be up 50 percent over previous years, but the quality of this year's commercials has obviously dropped. Advertisers paid more than $43,000 per second to market their products during the year's most-watched event. Nevertheless, this year's array of ads seemed to lack the creativity and charisma of the past.