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Toyota Paseo ad is an example of sexism in advertising

(05/20/93 9:00am)

Many of you have probably seen the "Women dig it" commercial. A man takes a lie detector test as he answers the question, "Why buy a Paseo?" Two buttons appear on the screen three times. One displays three aspects of Toyota's Paseo and the other states "WOMEN DIG IT." All three times, the man chooses the former and a buzzer sounds indicating a lie.