Trends: How Olivia Rodrigo has gained her immense success
(04/28/22 6:05am)
At the beginning of 2021, Olivia Rodrigo skyrocketed into fame. Her publicity and marketing have sparked a new kind of popularity amongst not only the youth, but also young adults who resonate with her genuine storytelling. Rodrigo’s fame and acknowledgement on social media platforms, such as TikTok, illustrate the extent to which a generation living through a pandemic was hungry for content and musical inspiration. She has also taken on a nostalgic aesthetic, as she wears clothing reminiscent of the early 2000s, includes trendy filmmaking tactics in her music videos and weaves angsty rock elements within her songs.